What Is Product Decoration?

Decal, transfer, sticker… There is no global naming convention for decorating product. One business’ transfer is another’s waterslide. In an industry with such high variability of terms and rapidly changing processes, we’ve added a single, simple phrase into our vocabulary that encompasses the rest: product decoration.

At TSL Graphics, ‘product decoration’ is any company design, artwork, or logo (decoration) applied to a product. Brand visibility and recognition is critical to consumer marketing, and the right product decoration has the power to take your brand from memorable—to unforgettable.

Product decoration is used in all industries (from motorcycles to baseball bats), and across a wide range of materials (metal, wood, you name it). Once we identify the product that needs decorating—its material, shape, use, etc—we get into what type of product decoration best fits our customers’ needs, and the right application method to ensure a flawless finish.

Industries Utilizing Product Decoration

When it comes to product decoration, there isn’t an industry that doesn’t utilize it. A great decoration takes a product from commodity to premium—a necessary differentiator amongst high-end products.

Imagine a night out with friends where you meet at a brewery to catch the latest hockey game. From the moment you step inside, you are surrounded by product decoration. Sitting at the bar, you look up at the beautifully crafted wooden beer tap handles and recognize a familiar favorite… or perhaps, an unfamiliar but elegantly decorated tap handle catches your eye, and you decide to try something new. The logos seem to sparkle beneath the bar’s dim lighting.

As the game begins you turn your attention to the tv. The camera zooms in as two hockey players face each other. You notice the logo on each of the players’ hockey sticks. The color is bright even with all the battery it must take after each game—you make a mental note of the brand so that you can seek it out this weekend when you take your daughter or son to purchase new gear for their own upcoming hockey season.

Other industries that are very forward with product decoration include:

  • Automotive
  • Baseball Bat Manufacturing
  • Lacrosse Equipment Manufacturing
  • Power and Paddle Sports
  • Prosthetics
  • Plastics Manufacturing
  • Archery
  • And more

These moments are fleeting, but the imagery stays with you. Product Decoration is about leaving a lasting impression. But it doesn’t stop at aesthetics—product decorations must be beautiful AND functional. For the industries mentioned above and beyond, durability and longevity are of utmost importance. No one will recommend or repeat purchase a product that didn’t stand up to the demands of use.

This is where TSL Graphics shines. We don’t just sell you a product decoration, we consult and collaborate with you to find the best, most durable solution to elevate your product based on its unique size, shape, material, and end use.

Types of Product Decoration

Once we learn the ins and outs of the product you’re decorating—the size, shape, material, purpose, etc—we will recommend a custom solution that best fits your specific needs.

TSL’s product decorating solutions include (but are not limited to):

Decals—Generally, any decoration that is printed—or constructed and then applied—to a product in one step.

  • Waterslide Decals
  • Dry Transfers
  • Heat Transfers
  • Solution Transfers
  • Dome Decals
  • Pet Decals
  • Heat Resistant Decals

Stickers—The common name for any pressure sensitive decoration.

  • Dome Stickers
  • Pet Stickers
  • Vinyl Stickers
  • Die Cut Stickers
  • Heat Resistant Stickers

Badges—Adds weight and sophistication to your design and product.

  • Aluminum
  • Plastic
  • Brass

And if you are already using a product decoration that meets your needs, but are looking for a new manufacturer, we offer free engineering evaluations to match existing custom products.

Why TSL Graphics?

TSL Graphics leads the industry in product decoration. We pride ourselves on exceptional customer service as we guide you through the process of designing and producing your custom product decorations. With our 24hr response time, we diligently respond to all inquiries.

Cost, production time, turnaround, and creative design play an essential role in the overall decision of product decoration. When working with TSL Graphics, you are privy to diverse printing options at lower rates than similar products. And because we handle everything in-house here in the USA, our response and turnaround times are quicker than most.

If you have a product that needs decorating, let TSL Graphics support you by evaluating your current product or application.

Request a free engineering evaluation today!